Creating a story for an existing brand.
Brand- Superdry Store
Manual Layout of the physical store in Phoenix Market City, Chennai.
Miniatures of the Fixtures and Props used in the store.
Creating a manual Mood Board for the new theme of the store:
Vintage Rustic to Rough Road.
Ideation, Material Samples, Target Customers, Colours and Products.
Material of the Mannequin changed from Iron-mesh to Jute.
Signage section
Target Customers and Products Section:
Travellers, Adventure sportsperson and College students.
